Prity is a dedicated and results-oriented professional, who brings a unique blend of academic excellence and hands-on experience to BAF. She has a Post Graduate Diploma in Management with an outstanding 9.23 CGPA at Fortune Institute of International Business.

Prity holds principles and family values in high regard. Growing up in a joint family, she considers herself fortunate to be surrounded by steadfast pillars of support. This upbringing has fostered in her a profound interest in family businesses, particularly in understanding and contributing to their sustainable growth.

Prity has delved into the dynamics of family businesses during a project at BAF. Focused on the challenges faced by the next generation in family-owned enterprises, she led a thorough exploration into various family dynamics related to next generation issues and their impact on business sustainability. With a strategic mindset, adaptability, and a dedication to problem-solving, Prity is well-prepared to contribute to BAF’s consultancy initiatives.

Prity has a proven track record in business development. During an internship at Casita, a leading accommodation provider in Gurugram, she played a pivotal role in generating remarkable revenue contributing to a substantial 20% increase in quarterly revenue. With a bachelor’s degree in business administration from the University of Petroleum and Energy Studies, complemented by achievements, she exhibits a well-rounded skill set that includes communication, negotiation, and a strong commitment to results-driven success.